Rzain 🚀- Unleashing the Power of Lifecycle Marketing: Insights from Shelley Drogt ex-Zynga

Key Topics Discussed:
- Shelley's career transition into CRM and lifecycle marketing
- Navigating CRM in massive games like Harry Potter and Star Wars
- Essential KPIs for lifecycle managers
- Strategic approaches to lifecycle marketing for new games
- The importance of personalization in marketing
- Best practices for selecting in-game features for notifications
- Final tips for staying passionate and persistent in the field
- Whether you're a seasoned marketer or just starting, this episode offers a wealth of knowledge to help you excel in lifecycle marketing.
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